“No visual perception is a pure apprehension of objective reality.” Charles HIll, “Reading the Visual in College Writing Classes” Hill recognizes the “epistemic power” of images and argues that college writing courses should make an effort to expose students to the complexity of visual communication in order to study and analyze it—largely because United States…
The study of typography is something that concerns both print and digital designers. Asa Berger focuses his chapter on Typography on two principles, effective communication and reader pleasure, while outlining the specifics of design within typography. I’ve chosen an email advertisement from Territorial Seed Company to analyze using those principles of design. The email is…
Using Lester’s Visual Cues, specifically the information on colors, I wanted to examine a video advertisement by Lowe’s and examine it for the basic principles he discusses of the objective, comparative, and subjective methods, and sociological uses of color. Regarding colors within the video, there are two different color palettes that play out between the…
“Black Vernacular: Architecture as Cultural Practice” by bell hooks reveals the complicated history of African-American architecture in the United States and the restrictions placed on it by the “politics of race, class, and gender” (148). The socioeconomic expectations of homes then, and now, continues to revolve around square footage as an indicator of class. In…
“The visual symbolism must register immediately, whether consciously or not. The arguer must know and relate not only to the beliefs and attitudes of the intended audience, but also to the visual imagery that is meaningful to it.” J. Anthony Blair, The Rhetoric if Visual Arguments In J. Anthony Blair’s “The Rhetoric of Visual Arguments,”…
Sturken’s analysis of the Vietnam Memorial presents a persuasive argument on commemoration of cultural memory, or as she explains it, the combination of the sanctioned historical narrative and the personal experiences that happened within that event. These two key parts of cultural memory are vital when the memorial is erected during the lifetimes of the…
