Crossovers in Visual Digital Rhetoric: Arcade Gaming Website & Audience Stance

In her article, Understanding Visual Rhetoric, Mary Hocks examines three key elements of visual design in digital environments. These elements, audience stance, transparency, and hybridity, were designed to help make rhetorical meaning in digital spaces like the internet while maintaining visual rhetorical principles. I have chosen a website for analysis that won an Awwward for

Hassett’s Rhetorical Design Functions & the Zillow Website

According to Hassett, business document design needs special attention to four “basic rhetorical functions”: alignment, invitation, credibility, and persuasion. Since business document design has come to include digital writing and design, I thought it would be especially useful to analyze a website with these points in mind. I’ve chosen the popular realty website Zillow, which