The “Evocative Power” of Visual Argument: the “Condescending Willy Wonka” Meme and Blair

“The visual symbolism must register immediately, whether consciously or not. The arguer must know and relate not only to the beliefs and attitudes of the intended audience, but also to the visual imagery that is meaningful to it.” J. Anthony Blair, The Rhetoric if Visual Arguments In J. Anthony Blair’s “The Rhetoric of Visual Arguments,”