A Woman is Meant to Appear: Rhetorical Analysis of the Jours Aprés Lunes Children’s Lingerie Advertisement

“A woman must continually watch herself. She is almost continually accompanied by her own image of herself…From earliest childhood she has been taught and persuaded to survey herself continually.” (John Berger, Ways of Seeing, p. 46) John Berger, in his seminal work, Ways of Seeing, proposes that in art (and all of the visual forms